Article Library

With NAWBO, you'll reach new levels of success with your business. Use our article library to find advice on the business challenges you face every day.

Start Me Up: Profiles of Women Business Owners

The Power of Networks: Sandy Stein used word of mouth marketing to spread awareness of her product
Customer Service Leads to Growth: Cynthia Hengeli puts people first

Author Q&A

The Chic Entrepreneur: put your business in higher heels
The Home Office from Hell Cure: transform your home business into a runaway success

Growing Your Business

Planning Your Time—Pre-Networking before Attending Conferences: make the most of new connections
Switching Hats—the Ultimate Entrepreneurial Test: learn how to leverage your different roles effectively
Minimizing Travel without Sacrificing Business: implement these strategies to expand without traveling
The Five Biggest Mistakes Women Make in Business: avoid these common missteps as you work to grow your business
Why a Business Owner's Exit Plan Is So Important: get advice from the Financial Planning Association
The Investment Gender Gap: become more financially savvy with this expert advice just for women
Empowered to Talk to Your Attorney: use these tips to ensure a smooth relationship with your attorney
Conferences: Attend and Prosper!: get the most out of educational and networking events
Is It Time to Let Go?: become your company's true CEO
The 7 Secrets to Reaching the Magic $Million Mark: aspire to grow your revenue
Cashing Out: Hidden Business Assets: find out what to do when it's time to sell

Changing the Business Culture

Flexibility Is Possible: create balance in your life through flexible work arrangements
Ten Fascinating Career Women Who Made History: get inspired to transform the world of work

Marketing and Public Relations

Online Tools to Grow Your Business: use the internet creatively to spread the word about your business
Capture a Key Market: U.S. Hispanics: market your business to this key segment of the population
TV Interviewing 101: find out what every reporter wishes you know
Free Teleclass: Jean Chatzky to Host Free One-Hour Principal Women in Business Teleclass

Staffing and Human Resources

Engage Your Talent or They Leave: implement this strategy for an engaged workforce
How to Build Your Business Bias-Free: follow these steps to defeat bias in your workplace
Recruiting the Latest, Greatest Talent: attract and keep Generation X and Y workers
Finding and Retaining Today's Best Employees: find and keep a top team
Conflictology 101: resolve conflict in your workplace

Technology

Move Your Office Online: run your paperless office smoothly with these online tools
E-Commerce Basics: create an online shopping cart and start selling
The Internet Second: use online technologies to beat your competitors

Expanding Your Business Internationally

Good Show!: discover the rewards of participating in an international trade show
Pricing Your Product for the Overseas Market: decide how to price your internationally-focused product
Customizing Your Product Offering for the Global Market: adapt your product for targeted international locations
Developing Sales and Marketing Materials for Overseas: ensure that your marketing materials are culturally and linguistically correct
Spotlight on Brazil: find out if this global market is for you
Spotlight on Italy: get ready to enter this exciting international market