Best Practice: Corporate/NAWBO In-store Signage

Chapter: NAWBO Central Oklahoma

Contact: Tina Majors, tkmajors@msn.com

Goal: In order to bring UPS into the spotlight of being a NAWBO Central Oklahoma Partner, the two organizations devised a plan to create plexiglas displays and place them in UPS stores through-out the area.

Implementation: The plexiglas displays were purchased at Office Depot, another corporate sponsor. The sign on the display read “The UPS Store supports women business owners and is proud to be a NAWBO Corporate Sponsor.” The sign included both the UPS and NAWBO logo. Brochures containing information about the benefits of joining NAWBO were placed in the display.

Results: As a result of the signs, customers learned about the valuable support that UPS gives to women business owners. The displays in the stores did an excellent job of creating community awareness about both UPS and NAWBO. This practice made both the chapter and the corporate partner extremely satisfied.